There are few things an organization can do that is more serious than changing its name. Whether that organization is a large public company or a small, non-profit ministry like ours, there is tremendous value in a name. You can be assured that our name change to MiraVia was done for good reason, with a thorough process and much prayer. “Room At The Inn” holds a special place in our hearts, and so it was not a decision made lightly.
Did you know that nationwide there are approximately 30 organizations with names similar to Room At The Inn or Room In The Inn? It’s obviously a great name! However, this also means we could never “own” the name and that can be quite confusing when someone is trying to find us.
When our college maternity residence opened in 2013, it seemed the perfect time to create a unique identity to set us apart; one that is both forward thinking and mindful of our history.
With the decision made to change the name, Room At The Inn providentially met the CEO of Brandsymbol, whose company has helped major entities such as MicroSoft, Cadillac, Nabisco and MANY more develop house-hold names we all know. Through Brandsymbol’s generosity, Room At The Inn began the nine month process of developing a new identity.
Over 300 names were developed using the criteria we provided and over the course of several meetings the naming committee and ultimately, the board of directors voted unanimously on MiraVia. The name itself invokes the Latin language to mean “Miraculous Way.”
No brand is complete without a logo, and MiraVia’s logo is also the product of hard work and inspiration. The blue and gold image features a star of Bethlehem in homage to the original Room At The Inn, as well as the look of a compass to symbolize the guiding help provided through its residential and outreach programs. Even more, the logo includes Marian blue, royal gold and the eight pointed star, all subtle references to the Blessed Mother. Finally, the compass-like image reminds us to follow Jesus, who is “the Way, the Truth and the Life.”
Much Prayer… Answered!
At Room At The Inn and now MiraVia, no decision like this ever happens without much thought and prayer. We have always taken our mission’s inspiration from the Holy Family, and so both the staff and board members prayed earnestly that God would guide this entire process until His Will be done. We feel confident that He has answered our prayers as we continue to journey along this “Miraculous Way.”